Lista: Tuning_a_magazine_article.list
Laatija(t): Matti Vuori
Copyright: (c) 2010-2011, Matti Vuori
1. Tighten the scope
2. Bring in another point of view
3. Orientate the reader
4. Create a continuum from the past into the future
5. Subtract the number of claims into one
6. Bring in a human-interest view
7. Remember: a story needs to be able stand on its own feet
8. Think: How does the story relate to other stories about the same subject and how people talk about ith
9. Is the selected style and positionin natural to you? Are you a columnist, the grand old man, or a scientist?
10. Make your story timely
11. Make a timeless story
12. Think about what the reader will do with the story's information
13. Make the thing a topic in workplaces when people are on a morning coffee break
14. Tell something completely new and unique, what the reader does not know
15. Give the reader something to chew
16. Challenge the current conceptions
17. Support the readers' own perceptions
18. Give the reader tools for thinking
19. Lead your reader to practical tools
20. Make your story a relief for the reader from her normal reading
21. Shorten and tighten
22. Change the structure
23. Simple formats of presentation
24. Increase flow of text
25. Structure the text with modular components (eg, 7 or 10 point of view)
26. If the story is long, break monotonous columns with pictures and text boxes
27. Trust your own case and others will too
28. Use the target group's language
29. Beware of jargon
30. Be positive
31. Beware of hype, if the target group includes experts
32. If you are talking about products, be careful text about advertising, and criticism - if this product is not unique in having that flaw
33. If you are critical, be constructive
34. Add artwork
35. Think about what each picture tells
36. Create meaning link facts with values
37. Tell how things affect the reader's world
38. Increase the complexity and richness of the story gradually
39. End story in a way that leaves a good taste in reader's mouth
40. Remember: the reader does not know everything you know
41. Identify your own context and tell it
42. Each represents some school of thinking and understanding. What is yours?
43. Remember: The reader may live in a completely different context and world of experiences than you do
44. Justify your claim, but do not explain things obvious to the reader
45. Are your facts and terms up to date?
46. Lists of additional information add value
47. Do not remain silent about the negative facts
48. If you act as a representative of a company and praise its products, no one will believe you
Lista päivitetty 19.9.2011